Sarah Records was a Bristol-based independent label run by Clare Wadd and Matt Haynes between 1987 and 1995. Committed to socialism and feminism and influenced by the fanzine culture and the DIY attitude of earlier UK music scenes, Sarah was as much about politics as it was about music. Equally revered and loathed, the label came to define a certain kind of wistful, melancholic indie pop (the kind that detractors - usually male rockist music journalist - often called 'twee', 'insipid' and 'sexless') whilst making agit-prop statements through their fanzines, written communiqués and objet d'art (their 50th release was a board game).